A case study
This eStore for catering equipment drives buying confidence by leveraging 3D product views.
AllCateringSupplies is a new brand based in UK, but the company behind it has more than 20 years of experience in catering equipment commerce, professional kitchen design & installation.
AllCateringSupplies turned to us thanks to a recommendation from another customer of ours.
They requested a modern solution for their e-commerce website that will make their brand stand out and drive sales up while reducing workload for its employees.
HoReCA Businesses
Equipment Dealers
Kitchen Designers
After the evaluation we defined
Learn in details
Our solution addressed the challenge of managing hundreds of thousands of possible product combinations by implementing a robust 3D configurator.
This not only reduced errors and decision fatigue, simplified the buying journey but also created a highly engaging, interactive experience that made the brand more memorable.
By presenting complex equipment combinations in a clear, visual way, AllCateringSupplies was able to showcase the depth of their offering without sacrificing usability. This ultimately helped convert interest into action, as customers could confidently build and visualize their purchases before checkout.
A critical part of the solution was replacing manual processes with automation across multiple business functions. The platform was seamlessly integrated with CRM and accounting systems, enabling automatic data synchronization, order processing, and customer lifecycle management.
Key efficiency improvements included:
The 3D configurator became a central element in differentiating from competitors. By offering an interactive and immersive product exploration experience, the platform increased both customer acquisition and engagement rates.
Additionally, the seamless checkout flow and automated registration process reduced drop-offs and encouraged repeat usage.
Numbers that speak for themselves
+32%
Increase in conversion rate by 32% due to simplified product selection and engaging visualization.
AOV increase
Business saw higher average order value, as customers were encouraged to explore and add complementary components.
-29%
Operational costs reduction was driven by automation of CRM, accounting, and onboarding processes.
7,6
Average Net Promoter Score (NPS) rose to 7,6 points indicating a positive attitude towards the product.
~120 h/mo.
Company benefited from a significant reduction in employee workload, particularly in data handling, onboarding, and order processing.
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Yaroslav Zhmayev
Solution Architect, CTO
